Ansoff Matrix Builder
The Ansoff Matrix is a strategy tool for businesses to identify potential growth opportunities by defining existing or new markets, and the product offerings that are suitable for these.
The Ansoff Matrix developed by Igor Ansoff in 1957 gives four alternatives for growing your business in the existing market or new market, by using your existing products and services, or by creating new products and services. It provides a framework to businesses to analyze their expansion strategies for the short-term and long-term.
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Ansoff Matrix was first introduced by Igor Ansoff in 1957, in his paper, Strategies for Diversification.