The Balanced Scorecard

A strategic management framework that translates an organization's vision and mission into measurable objectives.

What is the Balanced Scorecard?

Balanced Scorecard is a strategic planning tool that helps match the Vision and Mission of your organization with Objectives across 4 specific perspectives. Introduced by Robert S. Kaplan and David P. Norton in an article published in 1992, this tool that has gained popularity with business owners and founders since it helps achieve a balanced growth by focusing energies on specific areas that make a difference.

Components of the Balanced Scorecard
1. Finance
2. Customers
3. Internal Processes
4. Learning and Growth
FAQs about Balanced Scorecard
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Balanced Scorecard was introduced by Robert S. Kaplan and David P. Norton in an article published in 1992.

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